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Newton Learning Ad Violates Flag Etiquette

Ohanian Note: Karen Miller brought this outrage to my attention. The comments are hers, and I agree with them. Newton Learning, an Edison program, runs an ad for its enterprise by wrapping the American Flag around three children.

During the summer of 2003, Newton Learning, Edison's extended learning division, served approximately 46,000 students in summer school programs at 200 school sites in 70 districts in Missouri. Edison manages none of these schools during the regular academic year.

Here's the ad:


Here is some information on flag etiquette:


Title 4, Chapter 1: The Flag
Sec. 8. Respect for flag

No disrespect should be shown to the flag of the United States of America; the flag should not be dipped to any person or thing.

Regimental colors, State flags, and organization or institutional flags are to be dipped as a mark of honor.

d. The flag should never be used as wearing apparel, bedding, or drapery. It should never be festooned, drawn back, nor up, in folds, but always allowed to fall free.

i. The flag should never be used for advertising purposes in any manner whatsoever.

Karen Miller is a Texas public ed advocate who has been active in Texas education policy for twenty years including tenure as PTA legislative chairs at the state and local levels. She has also worked for a state legislator on education issues and currently is a volunteer researcher with the Texas Coalition for Public Schools.

— Karen Miller





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