Orwell Award Announcement SusanOhanian.Org Home

Ask Yourself Why SETDA Is Supporting NCLB

Below, the State Educational Technology Directors Association (SETDA) offers the money required for the placement of corporate logos on their website, conference materials, news bulletins sent to members, and so on. While reading this, you might ask yourself what SETDA expects to get from their fullsome support of NCLB.

Just asking.

What follows is taken directly from the SETDA website:

SETDA is the principal association representing the state directors for educational technology.

SETDA promotes national leadership in educational technology to support achievement in lifelong learning, provides professional development for state educational technology directors and builds partnerships to advance learning opportunities and improve student achievement through technology.

State Educational Technology Directors Association (SETDA) is pleased to announce the delivery of its first National Leadership Institute Toolkit entitled States Helping States Implement No Child Left Behind.

Welcome Members of the Corporate Community
SETDA is enthusiastic about collaborating with you to establish meaningful and appropriate projects, events, and programs that benefit State Educational Technology Directors. The over-arching goal is to insure the effective integration of technology into schools and classrooms across the United States. We look forward to creating venues for useful dialogue between your company and the SETDA membership.

SETDA offers Platinum, Gold, and Ad-Hoc levels of sponsorship.


We seek to forge strong relationships with corporations who share our desire to collaborate as equal partners at the inception phase of product development.

These public-private relationships will establish meaningful projects, events, and programs that benefit state ed-tech directors and our corporate partners alike. The end-goal being to provide schools with effective tools that help teachers successfully integrate technology into classrooms across the United States.


SETDA provides annual and event-driven sponsorships that are designed to facilitate useful discussions and relationships without the traditional roles of buyers and sellers. It is our goal to foster early dialogue about the development of technology products for schools. To achieve this goal and to keep all companies on equal footing with our membership, SETDA has developed general parameters for doing business.

Build Relationships with State Level Educators

Through participation as a SETDA annual or ad-hoc sponsor, your company will receive opportunities to meet and talk with SETDA members from 50 states and 2 territories. Sometimes we get so wrapped up in product demonstrations and structured conversations that we forget what is most important to marketing at a state level…building relationships! SETDA understands this, and provides numerous informal networking opportunities in which members of the corporate community can participate.

Receive Product Specific Feedback

Annual sponsors have the opportunity to participate in the SETDA Emerging Technologies Forum. This one-day event embodies SETDA’s intention to forge strong and lasting relationships with the corporate community. As products and services are being developed for the K-12 market, State Directors of Technology seek to provide input that may enhance your company’s offerings and increase your product’s effectiveness and utilization in the classroom.

Logo Placement & Branding

SETDA sponsors are afforded generous logo placement on our Website, conference materials and signage. The logos are a consistent reminder of your support of state directors as they meet the challenges of implementing No Child Left Behind. Your support of SETDA, directly impacts the services we provide to state directors as they create tools, discuss best practices, and share information state-to-state about the challenges, successes and pitfalls of their day-to-day responsibilities.

Receive Information Useful in Selling to States and Districts

SETDA distributes a monthly newsletter to members of the corporate community that provides tips for helping strengthen communication and build trust among state directors and the vendor community. When appropriate, SETDA also provides sponsors with speakers for sales events, panel discussions, and other venues.

SETDA is providing year-round benefits at two levels. As an annual Platinum or Gold sponsor, your company will receive recognition among state directors as a strong supporter of their efforts to incorporate technology into classrooms nationwide.

Platinum Level:

Each platinum level company will receive all of the annual benefits listed below for the participation fee of $25,000 annually.

o One special promotion at the SETDA National Leadership Institute in December to be mutually determined.
o Alphabetical logo placement and link on the front page of SETDA's Website.
o Logo placement on SETDA's Special Thank You Webpage.
o Logo placement at the bottom of every SETDA e-bulletin including the monthly membership update, special news bulletins, and all formal committee updates.
o Signage recognizing your support at the registration desk of all SETDA conferences and events.
o Use of the "SETDA Annual Platinum Sponsor" logo at tradeshows, in catalogs, new product packaging, etc.
o Prominent logo placement on the back cover of conference binders.
o Attendance at special events as they arise such as SETDA's Toolkit Roll Out or the FETC Leadership Retreat Dinner.

Emerging Technology Forum Platinum Level Participation

All annual platinum sponsors are provided with an opportunity to participate in the SETDA Emerging Technology Forum at no additional charge. Benefits of participating in this event currently include a one-hour session where a company representative presents your newest products to at least five states directors to gain insight, feedback and suggestions for enhancing its effectiveness in the K-12 market.

Additionally, your company will be provided a table top display to demonstrate your existing product line during an extended luncheon, logo placement during the event, and representation at all of the networking functions associated with the day long forum. Platinum sponsors will also have an exclusive invitation to the R & D Roundtable Luncheon where topics like wireless, telecom, data driven decision making, and virtual high schools will be discussed.

Platinum members, with their logos prominently displayed on the SETDA homepage, are:

Apple, IBM, Microsoft, Pearson, SurfControl, Texas Instruments

State Educational Technology Directors Association





This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of education issues vital to a democracy. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information click here. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.