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Aoccdrnig to a rscheearch at an Elingsh uinervtisy--

It deosn't mttaer in waht oredr the ltteers in a wrod
are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcusaeae we do not raed ervey lteter by it slef but the wrod as a wlohe.

It's good to know that corporate gurus keep up on research--and know that one reads the word, no matter how the letters are arranged. As part of its new push to appeal to "hip young urbanites," Marshall Field's, a subsidiary of Target Corp., now carries FCUK (French Connection U.K.) brand products, including "FCUK Him" and "FCUK Her" fragrances as well as youth-oriented casual clothing imprinted with the FCUK logo. According to USA Today, FCUK recently launched a $10 million "Scent to Bed" ad campaign to market its products to young people, with print ads in Teen People and other publications. Retailers like Marshall Field's have run similar promotions.




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