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Aoccdrnig to a rscheearch at an Elingsh uinervtisy--


It deosn't mttaer in waht oredr the ltteers in a wrod
are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcusaeae we do not raed ervey lteter by it slef but the wrod as a wlohe.

It's good to know that corporate gurus keep up on research--and know that one reads the word, no matter how the letters are arranged. As part of its new push to appeal to "hip young urbanites," Marshall Field's, a subsidiary of Target Corp., now carries FCUK (French Connection U.K.) brand products, including "FCUK Him" and "FCUK Her" fragrances as well as youth-oriented casual clothing imprinted with the FCUK logo. According to USA Today, FCUK recently launched a $10 million "Scent to Bed" ad campaign to market its products to young people, with print ads in Teen People and other publications. Retailers like Marshall Field's have run similar promotions.



2003-09-19


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