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Watch That Language!

Publication Date: 2015-08-28

It's interesting that the Feds are vigilant about the claims made by food, drug, and cigarette producers. But producers of education products can claim anything them damn well please.

The New York Times reports that the Food and Drug Administration issued warnings to the makers of come neuvo cigarettes that the brands may not be marketed as "additive-free" or "natural."

In three separate letters made public on Thursday, the F.D.A. told the manufacturers of the brands that they did not have the agency's approval to claim that their products were free of certain harmful substances, or that they posed less risk to consumers than other tobacco products. The warnings were sent to ITG Brands, which makes Winston cigarettes; Santa Fe Natural Tobacco, which makes Natural American Spirit; and Sherman̢۪s 1400 Broadway N.Y.C., the maker of Nat Sherman cigarettes.

Just think of the spurious claims an agency that oversees education products could investigate:

  • data-driven instruction

  • individualized instruction

  • deliver measurable results

  • research-based

  • college- and career-ready

  • all children

  • teacher empowerment

  • And on and on.

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