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[Susan notes: Oh my, this is a TERRIFIC letter. Simply terrific.]

Published in U. S. News and World Report
03/28/2005

To the editor


Judging from the media' s attention, one would think that March 12 marked the beginning of a new era in American history, rather than simply the inauguration of a revised measurement instrument ["It's Bigger--Is It Better?" March 14]. The fanfare reflects the College Board's ability to convince all stakeholders in the college admissions process that the SAT assesses something more than simply the ability to take the SAT. It's evidence of the iconic status a test attains when it is masterfully marketed. A backlash will eventually develop that will make submission of its scores optional for college applicants.

Walt Gardner


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