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[Susan notes: Advertising claims just get more and more outrageous. Here is one person calling the New York Times to account.]

Submitted to New York Times but not published
10/08/2007

To the editor

I take issue with the advertising supplement in the New York Times magazine, Oct. 7, 2007 (Los Angeles edition). Public Education is under attack by the right and this is a fact, a fact we have had the nightmare of living here in Pasadena, California where our local, right-wing owned, press has run a smear campaign against our public schools for years.



Advertising is expected to carry a heavy dose of disinformation, but when that disinformation is directed at discrediting public education (here is a quote from the ad: "While many public schools offer a solid education, few can offer what private schools can") a very loud "foul" needs to be called.



Pasadena's public schools have felt the very real pain of disinformation such as this and the schools are not the only ones feeling it - children of color and children of the poor are, by association, directly hit by these attacks on their schools - fanning the flames of racism like nothing else can.



The New York Times MUST remain an ethical standard-bearer in these unethical times, keeping watch over the ethics of their advertisers as well as their content.



Virginia Olive Hoge


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