Orwell Award Announcement SusanOhanian.Org Home

NCLB Outrages

SETDA's Profiling Educational Technology Integration (PETI)

Ohanian Comment: Read the press release below and rejoice: We are all stakeholders in a setup to get schools marching to the NCLB technology plan.

Language is important, and we need to view with suspicion people who enthusiastically adopt the language of the Business Roundtable. It comes as no surprise that the the work described below was produced with the support of the U. S. Department of Education.

Here is the introduction to the PETRI document (PETRI is described in the press release below):
In today's era of high stakes accountability and with the recent economic downturn, educators across the country are expected to demonstrate a "return" on technology investments. That translates into a need for an educational technology strategy that gets results - in the form of higher student performance.

Profiling Educational Technology Integration, or PETI, includes a framework aligned to No Child Left Behind, Title II D (NCLB IID), as well as a suite of tools designed to assist states, districts, schools, and researchers in profiling their progress with technology over time, documenting both readiness and effective use.

Here is some information about the Metiri Group, the people who prepared the document--with the support of the U. S. Department of Education:

  • The CEO is Cheryl Lemke, formerly the executive director of the Milken Exchange on Education Technology for the Milken Family Foundation.

  • Senior Vice-President is Ed Coughlin, the primary author of a recent publication of the Milken Exchange, The Professional Competency Continuum: Professional Skills for the Digital Age Classroom. Related to this document he has served, in a partnership with the North Central Regional Education Laboratory, as one of the principal designers of a Web-based assessment tool that will be used in large-scale professional development initiatives in several States

  • Vice-President is Kirk Vandersall. For the Milken Exchange on Education Technology, Vandersall was research manager for studies of the Miami Dade County Public School System's Instructional Technology Program, the development of an on-line assessment instrument for school technology programs for the Florida Education Technology Corporation, and the development of the instrumentation behind the on-line Professional Competency Assessment.

  • SETDA knows where their bread is buttered. You can access a matrix showing how everything is tied to NCLB:
    The NCLB MATRIX SETDA has an opportunity to create a set of common data elements, a subset of which are expected to be endorsed by the U.S. Department of Education as the metrics for assessing state progress with NCLB, Title II, Part D. The grid below outlines the goals and purposes of NCLB, Title II, Part D, and cross matches each requirement to the data elements that will track states’ progress in meeting that requirement. SETDA recommends that the U.S. Department of Education identify a subset of these key questions (with associated indicators and common data elements) as the basis for the federal compliance reporting for NCLB, Title II, Part D.


    Don't miss the SETDA sponsors, featured prominantly on their home page: http://setda.org

    Here's what the Platinum Sponsors get for a $25,000 annual contribution:
    Annual Platinum Benefits SETDA is providing year-round benefits at two levels. As an annual Platinum or Gold sponsor, your company will receive recognition among state directors as a strong supporter of their efforts to incorporate technology into classrooms nationwide.

    Platinum Level
    Each platinum level company will receive all of the annual benefits listed below for the participation fee of $25,000 annually.

    One special promotion at the SETDA National Leadership Institute in December to be mutually determined.

    * Alphabetical logo placement and link on the front page of SETDA's Website.
    * Logo placement on SETDA's Special Thank You Webpage.
    * Logo placement at the bottom of every SETDA e-bulletin including the monthly membership update, special news bulletins, and all formal committee updates.
    * Signage recognizing your support at the registration desk of all SETDA conferences and events.
    * Use of the "SETDA Annual Platinum Sponsor" logo at tradeshows, in catalogs, new product packaging, etc.
    * Prominent logo placement on the back cover of conference binders.
    * Attendance at special events as they arise such as SETDA's Toolkit Roll Out or the FETC Leadership Retreat Dinner.

    Emerging Technology Forum Platinum Level
    All annual platinum sponsors are provided with an opportunity to participate in the SETDA Emerging Technology Forum at no additional charge. Benefits of participating in this event currently include a one-hour session where a company representative presents your newest products to at least five states directors to gain insight, feedback and suggestions for enhancing its effectiveness in the K-12 market.

    Additionally, your company will be provided a table top display to demonstrate your existing product line during an extended luncheon, logo placement during the event, and representation at all of the networking functions associated with the day long forum. Platinum sponsors will also have an exclusive invitation to the R & D Roundtable Luncheon where topics like wireless, telecom, data driven decision making, and virtual high schools will be discussed.
    Remember: These high-pitches salesmen are pushing standards and curriculum onto the schools.

    Press Release

    (Arlington, VA) The State Educational Technology Directors Association (SETDA) is pleased to announce the release of Profiling Educational Technology Integration (PETI): Resources for Assessing Readiness and Use, available free to all stakeholders including states, districts, schools, and other organizations, to utilize to assess the integration of technology.

    SETDA’s PETI represents the consensus and work of state directors from over 30 states and is designed to assist states in implementing the No Child Left Behind Act of 2001 (NCLB) and evaluating the effectiveness of educational technology in all educational environments.

    SETDA developed the framework, instruments, and protocols in conjunction with the Metiri Group with support from the U.S. Department of Education. The instruments and protocols have been validated through extensive pilots in five states and have been examined through a peer review process. The tools available in PETI include:

    · Framework for assessing educational technology

    · NCLB Matrix – linking the questions, indicators, and questions to NCLB goals

    · Instruments – District, Building (Administrator and Teacher), and Classroom Observation Tools

    · Methodologies and Protocols

    · Sample Reports

    · Corporate Matrix – listing the organizations and corporations that provided information on how they could implement PETI

    Several states, including California, Pennsylvania, and Arizona, have already begun to utilize the components of PETI by aligning surveys with the framework and participating in the pilot of the instruments.

    To access PETI, please visit http://www.setda-peti.org

    About SETDA

    The State Educational Technology Directors Association (SETDA) is the principal association for state directors of technology and their staff members. SETDA provides its membership consisting of 50 states and three territories with opportunities to collaborate and learn from one another as well as the broader ed-tech community through meetings, surveys, conference calls, and online leadership courses.

    — State Educational Technology Directors Association (SETDA)
    Press Release


    This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of education issues vital to a democracy. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information click here. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.