The Schoolhouse Flunks: Education Dept. Takes Symbolic Step To Reconstitute No Child Left Behind
Ohanian Comment:There's no joy in Mudville. So the Obama people are dismantling NCLB? They're replacing it with something far worse. And here's Joe Williams of the Democrats for Education Reform talking about the feng shui and rebranding of education reform. The Democrats for Education Reform are a very dangerous group.
Funny that Williams uses metaphor of "new Coke." We remember what happened to that corporate blunder. They returned to the old formula less than three months after introducing "new" coke, calling it Coke Classic.
"The simple fact is that all the time and money and skill poured into consumer research on the new Coca-Cola could not measure or reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many people."
--Donald Keough, president and chief operating officer
A psychiatrist Coke hired to listen in on phone calls to the company hotline, 1-800-GET-COKE, told executives some people sounded as if they were discussing the death of a family member.
Obama says he wants higher standards and Bill Gates is funding the steamroller for National Standards.
They want a new name for NCLB? How about New Coke?
By Maria Glod
Seven years ago, a rally at the Department of Education promoted one of then-President George W. Bush's most significant domestic achievements -- the No Child Left Behind law. The backdrop: a red schoolhouse.
"We serve the ideal of the little red schoolhouse," then-Education Secretary Rod Paige said of the structure attached to the agency's main entrance on Maryland Avenue SW. "It is one of the greatest symbols of America -- a symbol that every child must be taught and every child must learn."
But now that symbol has been ripped down.
The Obama administration has made clear that it is putting its own stamp on education reform. That will mean a new name and image for a law that has grown unpopular with many teachers and suburban parents, even though it was enacted with bipartisan support in Congress.
"It's like the new Coke. This is a rebranding effort," said Joe Williams, executive director of Democrats for Education Reform. "The feng shui people believe you need to take the roof off buildings to allow bad chi to escape. Let's hope this helps."
The 2002 law dramatically expanded the federal role in public schools. It mandates math and reading testing for millions of students and penalizes schools with too many youngsters who fail those exams.
During his run for office, President Obama said he wanted to change the law to do more to help schools, "rather than punishing them." Education Secretary Arne Duncan has called the law's name "toxic."
Toxic or not, is No Child Left Behind headed for extinction?
Lawmakers have yet to tackle an overhaul, and Duncan has not offered specifics on how he would like to see the law revamped. But the administration has said it will not back down from testing students or holding schools accountable.
Duncan has said he wants even higher standards that measure U.S. students against peers worldwide. But he said states and schools should have more flexibility in achieving goals.
Frederick M. Hess, director of education policy studies at the American Enterprise Institute, said Duncan sometimes sounds a lot like former Bush education secretary Margaret Spellings. Like Spellings, Duncan has been promoting charter schools and merit pay for teachers.
"Other than kind of the aesthetics of it, it's not clear the schoolhouse represents anything more substantial," Hess said.
One thing is clear: Federal education law will soon have a new name.
No Child logos on the Education Department elevators are being stripped. Official correspondence to states now refers to the law's original name, the Elementary and Secondary Education Act of 1965.
On Saturday in a steady rain, construction workers pulled down the schoolhouse [photo] and its No Child Left Behind sign. Instead, photos of students, from preschool to college age, are going up on 44 ground-floor windows, forming an exhibit that can be seen from outside. There are images of young people reading, attending science class and playing basketball.
In a note to his staff yesterday, Duncan said the photos should "serve as a daily reminder that our mission is about helping kids."
Matthew Yale, deputy chief of staff for Duncan, said the department is considering a contest to rename the law.
"We want to think about something that's forward-looking instead of something that seems to have a negative connotation," Yale said. "We want to think of something that talks about future and potential."
Education blogger Andrew Rotherham, a former member of the Virginia Board of Education, posed the same question a few months ago. He got a slew of answers.
Some were sincere: "Successful Schools for a Strong America Act."
Some less so: "Don't task, don't fail act"; "No nutty education reform idea left behind"; and "Caitlin. Everybody seems to be naming things Caitlin these days."
INDEX OF NCLB OUTRAGES