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Pepsi Benches Its Drinks

Susan Notes:

We can hope this is good news. Pepsi doesn't have any information about this writing project on their website yet.

by Suzanne Vranica

Snapping a 23-year streak on the gridiron, PepsiCo's beverages will sit out Super Bowl XLIV, as the soft-drink and snack giant puts its advertising muscle behind a new cause-related marketing program. . . .

To implement its new strategy, Pepsi, based in Purchase, N.Y., will plunge into the crowded field of cause-related marketing in coming weeks with a campaign to kick off "Pepsi Refresh Project." Under the program, Pepsi will award grant money for community projects proposed and selected by consumers, such as helping high-school students publish books to develop their writing skills. Pepsi says it has earmarked $20 million of its ad dollars for the grants next year. . . .

— Suzanne Vranica
Wall Street Journal

http://online.wsj.com/article/SB10001424052748703581204574600322164130250.html?mod=djemMM


INDEX OF YAHOO, GOOD NEWS!


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